Pitbull has his sights on expanding his TV presence. The Miami rapper, whose
real name is Armando Christian Perez, has teamed with The Weinstein Co. via
his Honey I'm Home shingle to produce two unscripted series. Pitbull: The Lyfe
will offer a behind-the-scenes look into Pitbull's busy life, world tour and sessions
in the recording studio. He is behind radio hits like "Timber," "Give Me Everything"
and "I Know You Want Me (Calle Ocho)."The REAL Change Project will team the
rapper with the world's top entertainers and public figures, such as First Lady
Michelle Obama, Tony Bennett, Lady Gaga, Paul McCartney and Kobe Bryant
as they look back at the mentors who helped inspire and shape their success,
as well as include performances to help raise money for teachers and educators
internationally. Patrick Reardon, seniorvp television production, will oversee for
Weinstein Co. Pitbull, Michael Calderon, Liam Murphy,president and CEO of
Real Change Productions, and Robert Engler are executive producers.
Neither projects have networks attached to them yet. “Our television division at
TWC has made an incredible name for themselves in creating fresh and entertaining
unscripted programming. Partnering with Pitbull, one of the biggest names in music
today, on The REAL Change Project and The Lyfe is a phenomenal opportunity
that we’re all very excited to get started on," said Harvey Weinstein, Weinstein Co.
"It’s an honor to partner with The Weinstein Company and Real Change
Productions/Honey I’m Home on Lyfe and The REAL Change Project, two
series with the point of view that life is what we make it — some follow the rules;
others bend them,” said Pitbull. “After the party kicks off 2015, we will show what’s
behind the curtain and most important, learning, listening from the best plays a
huge role in thejourney.”
Pitbull has a busy slate ahead of him -- he's returning to host the American Music
Awards for the second year in a row Nov. 23 and launching his New Year’s Eve
special on Fox. On the music side, he's prepping his eighth studio album,
Globalization, out Nov. 24 via RCA.