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Viewing: Marketing - View all posts

Apr 15 2016

NBA will begin jersey sponsorships in 2017-18

The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sports league to put partners' logos on players' uniforms. The three-year trial was approved April 15 by NBA owners and will take effect when the…

Mar 7 2016

Ryan Leslie creates SMS tool "Superphone" to build better relationships with fans

Ryan Leslie gave every fan his phone number. It’s (915) 600-6978. But instead of a million unwanted phone calls, it’s making him money and giving him deeper intelligence about his listeners than anyone in the music business. That’s why A16z’s…

Oct 21 2015

Fusion Partners with news Site The Root to Develop TV Content


Fusion has made a TV development deal with The Root, the number one African-American news
and commentary site, Variety has learned exclusively. The Root will make its debut on the cable
net in 2016. With the new partnership, the cabler…

Jun 24 2015

Nas and Rakim reflect on their own and each other's career



Jun 12 2015

"Power" creator Courtney Kemp Agboh Inks Overall Deal With Starz


The dream week of Courtney Kemp Agboh, creator, executive producer and showrunner of Starz drama
series Power, continues. Following the news that the Saturday Season 2 debut of Power has set a new
season premiere ratings Live+same day record for…

May 18 2015

Jay Z takes shots at YouTube, Spotify, Google and police brutality

Founding father Jay Z launched into a blistering counter attack of those who dare to speak against his new streaming
service. The 45-year-old was performing at a private show at Terminal 5 in New York for Tidal subscribers when he…

Mar 30 2015

BMG Signs Digital Distribution Deal With China's Alibaba


BMG has signed what it's calling a "game-changing" digital distribution deal with China-based
internet giant Alibaba. Under the pact, Alibaba's Digital Entertainment arm will "promote BMG
writers and artists through channels such as its streaming apps Xiami and TTPod," according…

Mar 16 2015

Son of the Congo tells Serge Ibaka's story

Trailer:

















"Let's take a selfie," Oklahoma City Thunder forward Serge Ibaka tells his eight-year-old daughter
Raine as they sit on a patio early in the film Son of the Congo. Raine stands behind her dad and
plants a kiss on…

Feb 21 2015

HBO and Showtime Partner for Mayweather-Pacquiao Fight

Boxing fans will finally get a showdown between Floyd Mayweather Jr. and Manny Pacquiao. The two men have
signed on for a May 2 fight at the MGM Grand in Las Vegas after years of failed negotiations. Almost just as…

Jan 29 2015

Barclay Center backers to reopen Brooklyn's Paramount Theatre

Barclays Center affiliate Brooklyn Sports & Entertainment has formed an alliance with Long
Island University, in which BS&E will bring entertainment back to the historic Brooklyn Paramount
Theatre.The move will resurrect the 1,500-capacity venue, which opened in 1928, as an…

Jan 27 2015

The real Marshawn Lynch press conference

Jan 26 2015

X-Men Live-Action TV Series in Development at Fox


An “X-Men” TV series is confirmed to be in the very early stages of development at Fox.
Negotiations are currently under way to develop a live-action show based on the long-running
comic book brand, which has already launched eight feature…

Dec 9 2014

Laced Up Film sheds light on the world of the sneaker collector

Laced Up is a documentary that sheds light on the world of the sneaker collector
and the obsession that transcends across generations, races, economic status and
culture. Collectors in this arena, also known as "sneaker heads," range from the
"Average…

Dec 1 2014

Girl Scout Cookies will now be sold Online


You can run, but you can't hide from Girl Scout cookies not even if you actually
wanted to. Girl Scouts of the USA announced Thin Mints, Tagalongs or any other
of America's longtime favorites will just be a click away.…

Nov 25 2014

Salt n Pepa pushes a new GEICO commerical

Salt n Pepa shines in  the new GEICO ad. Peep the piece below

Nov 10 2014

Top 10 Veterans Day Freebies and Deals

Veterans Day is a great time of year to volunteer, donate or simply thank someone
who has served, or is serving, in the U.S. military. And you won’t be the only one
showing appreciation. Many companies see Veterans Day as…

Oct 30 2014

The ESRI company breaks down stats based on your zip code


Like it or not, where you decide to live often says a lot about you. You're not totally defined
by your zip code, but a website spotted by Reddit seeks to show people what zip codes say
about the average…

Oct 29 2014

Pitbull Developing Two Reality Series for The Weinstein Co.


Pitbull has his sights on expanding his TV presence. The Miami rapper, whose
real name is Armando Christian Perez, has teamed with The Weinstein Co. via
his Honey I'm Home shingle to produce two unscripted series. Pitbull: The Lyfe
will…

Oct 26 2014

Downloading Music a thing of the past



First records died, then cassette tapes, then CDs and now, downloads. That's right, we're all but officially
in the age of streaming services. Apple might operate the largest online music store in the world, but the
Apple Store's iTunes digital…

Oct 9 2014

Red Bull settles a false advertising lawsuit, you could get a refund


Red Bull just settled a false advertising lawsuit, and now owes anyone who bought one of
its drinks between Jan. 1, 2002, and Oct. 3, 2014, either $10 cash or $15 worth of Red Bull
products. They have agreed to…

Oct 8 2014

AT&T To Pay $105 Million For Putting Bogus Charges On Cell Bills


AT&T Inc has agreed to pay $105 million to settle allegations that it put unauthorized
charges on customers' cell phone bills, a practice known as cramming, the Federal
Trade Commission said. The settlement comes after years of complaints from consumers…

Sep 28 2014

10 ways retailers get you to spend more money and you don't even know it


We've all heard the saying: Fool me once, shame on you; fool me twice, shame on me. But if
you're fooled a third time, it probably just means you like to buy a lot of stuff. With advertising
and pricing…

Sep 24 2014

Chinese restaurant serves noodles laced with opium poppy


The noodles were not just tasty. They were addictive. A Chinese noodle vendor in northern
Shaanxi province has been detained for 10 days after admitting he added powdered poppy
plant from which opium is made to his dishes to keep…

Sep 23 2014

Zoe Saldana series "My Hero" debuts this fall in Oct

AOL has unveiled its new slate of original programming and on the list is a new series from
actress Zoe Saldana set to debut on Oct 24 for the fall lineup. Called My Hero, the short-form 
web series follows different…

Sep 17 2014

Stylish New Jersey 10 yr old is already a CEO of cookie company


Life is sweet for Cory Nieves. The bespectacled 10-year-old CEO of Mr. Cory's Cookies
is building a dessert empire and has gained national attention for his treats as well as his
designer threads all before starting fifth grade. Mr. Cory's…
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