You can run, but you can't hide from Girl Scout cookies not even if you actually
wanted to. Girl Scouts of the USA announced Thin Mints, Tagalongs or any other
of America's longtime favorites will just be a click away. "It's a new program called
Digital Cookie; isn't that clever?" an anchor for HLN said. "And the proceeds will still
benefit local communities."The organization's chief communications executive told
USA Today digital adds another layer to the tradition methods, which began in back
1917. "We are girl-led and girl-driven. We go where girls are, and girls are digital
natives. ... The digital component will enhance the sales, and the byproduct will be a
larger social imprint from the girls."
And the move is expected to help bring in a good chunk of change for the organization,
too, which already makes about $800 million from booths, order forms and door-to-door
sales. A majority of the more than 100 councils across the country are currently testing
the idea. So how does it work?
Each scout will have her own Web page that means you can choose who you want to
buy from, no matter what state you're in —which is perfect for long-distance family
members. But the catch is you must receive an invitation via email in order to access a
specific scout's page.
"GSA says it's making the move to get girls interested in email, marketing and financing
and online communicating at a younger age," a reporter for WPMT said. The Girl Scouts
also have a mobile app on iTunes and Google Play that you can also use to order. The
boxes will then be delivered right to your doorstep. Geez, this might be making it a little
too easy to fill that sweet-tooth craving. The organization will still keep its older methods
of sales, but digital is expected to be implemented nationwide in Jan 2015.
Source: Newsy