Lots of companies claim they put their users first, but Indiegogo is trying to prove it. The
crowdfunding platform is changing its website design and logo to feature a different Indiegogo
campaign each time someone visits the site. The new logo, which was first revealed at an event
in San Francisco, is an attempt to put users at the forefront, says Shannon Swallow, head of
marketing and communications at Indiegogo.All campaigns that have been completed on the
site, regardless of whether or not they hit their funding goal, may appear within the logo, which
features a hot pink color the company calls "gogenta." When the logo is seen offline (for example,
at company headquarters) the square will be empty. The campaign photos even appear as part
of the logo on employee business cards.
The logo is part of a much bigger rebrand that includes a completely redesigned webpage. The
new look is more visual and less text-heavy than the site's old look. It will appear, in near entirety,
on Indiegogo's mobile and tablet versions of the site as well. (Some text-heavy pages, like the
consumer dashboard, will be optimized during a future update.) The company will roll out the
new look to the rest of its users over the next two months.