Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.
This week's question:
How do I go about putting together a press release/press blast for a song
for an artist I represent? - Justin W.
for an artist I represent? - Justin W.
Despite what most think press releases are quite simple to draft. Especially if
you stick to one important rule "Keep it simple!"
you stick to one important rule "Keep it simple!"
Seriously, especially when it comes to announcing the release of an artist's new
song, event, and things of that nature. Now, you say "Gee Arie, why must I keep
it simple and as direct as possible?"
song, event, and things of that nature. Now, you say "Gee Arie, why must I keep
it simple and as direct as possible?"
Fact, your press release is one of millions sent to various media outlets and daily
news wires. You ONLY have 15 seconds if that to convince editors and program
directors why they should cover, interview or attend what your press release is
announcing. Don't lose their attention trying to sound overly professional and
wordy with nonsense no one cares about. Cause, please believe, you will get
passed over to the trash w/in the first 3.5 seconds if your point doesn't appear
to be in the next sentence. Think I'm lying??... Try the wordy game and keep
me posted on your results. [Laughing]
news wires. You ONLY have 15 seconds if that to convince editors and program
directors why they should cover, interview or attend what your press release is
announcing. Don't lose their attention trying to sound overly professional and
wordy with nonsense no one cares about. Cause, please believe, you will get
passed over to the trash w/in the first 3.5 seconds if your point doesn't appear
to be in the next sentence. Think I'm lying??... Try the wordy game and keep
me posted on your results. [Laughing]
Press releases are nothing more than the 5 "W's" and 1"H" (depending on the topic):
Who, What, When, Where, Why and the occasional How. [Takes you back to grade
school right? Go figure.] Hell some press releases are literally in the format of:
Who, What, When, Where, Why and the occasional How. [Takes you back to grade
school right? Go figure.] Hell some press releases are literally in the format of:
FOR IMMEDIATE RELEASE
Contact Info (Blah, Blah, Blah)
Title
(Sub title)
WHO:
WHAT:
WHEN:
WHERE
WHY:
HOW:
###
(Indicates end of release)
While other releases are in the invisible format, without listing each "W" factor.
You may use whatever format floats your boat. Below are a few links to some very
useful sites with FREE press release templates. Also, a great resource is Google. By
Google-ing press releases similar to what you're trying to draft, you'll have a better
idea of how such releases should look.
You may use whatever format floats your boat. Below are a few links to some very
useful sites with FREE press release templates. Also, a great resource is Google. By
Google-ing press releases similar to what you're trying to draft, you'll have a better
idea of how such releases should look.
Good luck!
Do you have something you'd like to know? I'm here every week answering your questions.
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo
Send me an email: contactsaidarie@gmail.com and follow me on twitter
at: www.twitter.com/leirapr_ceo