Hip Hop publicist Arie Goode is here every week answering your email questions on
industry how-to's and important Do's and Don'ts.
This week's question:
Arie, In today's market, how important is it for an indie artist to get a record played on
Radio as opposed to a video on the most popular blogs? My artist is incredible and I want
to start building his career nationally but I'm hoping with a record on the radio here in Atlanta,
I can get some interest from the label's who can put the money behind us to push the a record
nationally. Of course this question is more related to limited resources and what's a better way
to spend the money. So many artists have seem to sprung alive from the internet. Is that lane
as easy as it seems?- Dave
Radio as opposed to a video on the most popular blogs? My artist is incredible and I want
to start building his career nationally but I'm hoping with a record on the radio here in Atlanta,
I can get some interest from the label's who can put the money behind us to push the a record
nationally. Of course this question is more related to limited resources and what's a better way
to spend the money. So many artists have seem to sprung alive from the internet. Is that lane
as easy as it seems?- Dave
Honestly, don't waste your funds on radio. It won't do any good, at least not at this point in your artist's
career. Radio is like the golden arches of music. Try and follow me... [When you see McDonalds golden
arches, you already know what to expect without even tasting their fries or burgers that day] right?
career. Radio is like the golden arches of music. Try and follow me... [When you see McDonalds golden
arches, you already know what to expect without even tasting their fries or burgers that day] right?
Radio is the same way. Artists only do well on radio, because people have already had them shoved
down their throats by the major labels and their BIG marketing budgets. You'd be surprised how we
"the general public" are hypnotised to know an artists voice before receiving confirmation from a promo
picture that, they are the one's who are actually singing that new "HOT" single.
down their throats by the major labels and their BIG marketing budgets. You'd be surprised how we
"the general public" are hypnotised to know an artists voice before receiving confirmation from a promo
picture that, they are the one's who are actually singing that new "HOT" single.
My advice.... Use what budget you have on, online marketing and creating enough worthwhile material
to gain attention for your artist via online sites, blogs, e-zines etc. Besides buying banners and video
placement (on those sites who over charge, but claim to support indies) We'll leave them nameless-
For the most part everything else should be free, [just make sure the artist's music and style fits the
online audience you're trying to appeal to]. By doing so, with what you have, you may create your own
"McDonalds Effect".
to gain attention for your artist via online sites, blogs, e-zines etc. Besides buying banners and video
placement (on those sites who over charge, but claim to support indies) We'll leave them nameless-
For the most part everything else should be free, [just make sure the artist's music and style fits the
online audience you're trying to appeal to]. By doing so, with what you have, you may create your own
"McDonalds Effect".
If done the correct way with proper preparation, you may attract the attention of labels and distribution
companies. It's no longer the 90's, labels want talent that come with a following, this saves them money
and overpriced man hours. [I call this just add water talent].
companies. It's no longer the 90's, labels want talent that come with a following, this saves them money
and overpriced man hours. [I call this just add water talent].
And let's be real even if you paid to get music played on a major radio station, the money
wouldn't be long enough to get your single in the top 15 rotation during popular commuting hours.
[Chris Brown, Lil' Wayne/ YM already have that on lock]. It would get placed in some random DJs hood
hour mix or something, during off hours. [Being just as effective as paying MTV Jams to play your video,
when no one knows who you are to care]. You would just have the pleasure of saying your music was
played on that station or network. Don't cheat your hard work and artist's talent.
wouldn't be long enough to get your single in the top 15 rotation during popular commuting hours.
[Chris Brown, Lil' Wayne/ YM already have that on lock]. It would get placed in some random DJs hood
hour mix or something, during off hours. [Being just as effective as paying MTV Jams to play your video,
when no one knows who you are to care]. You would just have the pleasure of saying your music was
played on that station or network. Don't cheat your hard work and artist's talent.
Go hard with the ground work and I'm sure the "big shots" will take notice and find you. So start laying
the brinks on that trail and keep me posted.
the brinks on that trail and keep me posted.
*Do you have a question for me or something you’d like to know? I’m here every week answering your
questions. Send me an email: contactsaidarie@gmail.
www.twitter.com/leirapr_
questions. Send me an email: contactsaidarie@gmail.
www.twitter.com/leirapr_