Hip Hop publicist Arie Goode is here every week answering your email
questions on industry how-to's and important Do's and Don'ts.
This week's question:
Arie, is twitter an effective way to promote my music? -No name
Yes and no depending on the technique and timing. [laughing] No don't worry
there is no science to twitter promotion. However, the biggest complaint I hear
from twits, twitheads, twiggas, twithearts and what-evers is in reference to the
numerous links received from artists they don't know. It's a fact people don't like
being told by total strangers to click on random links and pressured to become a
co-defendant in the retweet spam train.
there is no science to twitter promotion. However, the biggest complaint I hear
from twits, twitheads, twiggas, twithearts and what-evers is in reference to the
numerous links received from artists they don't know. It's a fact people don't like
being told by total strangers to click on random links and pressured to become a
co-defendant in the retweet spam train.
Reality check!!!! People know when they're randomly picked for "promo" based on
the other "@" contacts bunched together. From personal experience I'm flattered to
see my name next to @iamdiddy, @eonline, @unclerush and @barackobama. However,
I don't know them..... and I'm sure as hell they don't know the person who chose to place
us together in some dilapidated twitter blast. In doing this, artists are basically shooting blind,
how productive is that? If you don't take what you do serious, why would anyone else???
the other "@" contacts bunched together. From personal experience I'm flattered to
see my name next to @iamdiddy, @eonline, @unclerush and @barackobama. However,
I don't know them..... and I'm sure as hell they don't know the person who chose to place
us together in some dilapidated twitter blast. In doing this, artists are basically shooting blind,
how productive is that? If you don't take what you do serious, why would anyone else???
So, although twitter is very convenient, like anything else it's important and most effective to
do your due diligence a.k.a. homework and know exactly who you're sending your music to.
You wouldn't send your hip hop track to a rock station [that would be pointless], twitter is the
same way.
do your due diligence a.k.a. homework and know exactly who you're sending your music to.
You wouldn't send your hip hop track to a rock station [that would be pointless], twitter is the
same way.
My advice, get to know who your fans and followers are and start with them. By working
within your ACTUAL network, you're sharing with people who have interest in you.
within your ACTUAL network, you're sharing with people who have interest in you.
Also, FYI for your mental Rolodex there are programs that can be linked with your social
networks to send out prearranged material for distribution to YOUR followers in an organized
and timely manner. Helping to avoid leaving every-one's time line looking like your personal
promo page and leading to you being blocked or unfollowed.
networks to send out prearranged material for distribution to YOUR followers in an organized
and timely manner. Helping to avoid leaving every-one's time line looking like your personal
promo page and leading to you being blocked or unfollowed.
Good luck!
Do you have a question for me or something you'd like to know? I'm here every week
answering your emails on industry how-to's and important Do's and Don'ts. Send me
an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo.
answering your emails on industry how-to's and important Do's and Don'ts. Send me
an email: contactsaidarie@gmail.com and follow me on twitter at: www.twitter.com/leirapr_ceo.