The hip-hop impresario-turned-lifestyle guru, author of the NY Times best-seller Success Through
Stillness, moved from the East Coast to Los Angeles early in 2014. Now, he is launching a flurry of
new entertainment projects and has begun blasting the way Hollywood works. Simmons, 56, has
already shot a number of TV pilots under the first-look deal he has with HBO, he says in a phone
interview from his new home in the Hollywood Hills. The most high-profile project he has in development:
"12 Years a Slave" director Steve McQueen's first foray into TV drama, about a young African-American
man's journey into high society in New York. Simmons says that his "true passion project" is a rap opera
called "Cain and Abel," written by Omar Epps and former Onyx rapper Sticky Fingaz.
Simmons also has plans to bring hip-hop to Broadway, working with his business partner Jake Stein.
"What 'Rock of Ages' did with rock, we're planning on doing with hip-hop," says Stein, president of
Def Pictures. The goal: a musical that tours the country, premiering at various "iconic hip-hop venues"
in major U.S. cities. Stein imagines the musical following the path of Run-D.M.C.'s Raising Hell tour of 1986.
Simmons wants to give hip-hop artists a higher profile. But his goal is grander than that. He's focused on
"reintegrating" the entertainment business, which in his view has drifted back into a segregated state.
And Hollywood is a prime offender. He believes black and white actors share top billing in hit movies far
less often than they once did - think Eddie Murphy and Nick Nolte in 48 Hrs., say, or Mel Gibson and
Danny Glover in Lethal Weapon.
"Right now if you see a poster for a black movie, it looks like a Hallmark card strictly for black people,"
says Simmons with a wry laugh. "If you're white, you just will not go in a theater and see About Last Night."
"I'm doing my own projects, making my own films, shooting my own pilots, with my own money,"
adds Simmons. "I want to make movies that can star guys like a Channing Tatum alongside Rick
Ross ... It's time to reintegrate the movie business. And my new mantra is, 'Hollywood can kiss my ass.'"