50 Cent is partnering up with Century 21 but not to sell clothes. In an effort to raise
money for programs and services for families affected by 9/11, the store’s CEO
Eddie Gindi is working with the non-profit organization Tuesday’s Children. Fif is
collaborating with Gindi’s band, Men In My Head, to record a song and all profits
from the track will benefit the charity. The song, which is titled “Century Love,” will
be available for purchase exclusively in the store on Nov. 11th.“As a native New
Yorker there is no city more resilient than New York,” 50 said in a statement. “Tuesday’s
Children is an incredible organization and I am honored to be involved with this
initiative.” “We are living our core value to give back and to bring passion, we’re
able to do this with the help of entrepreneur and A-list musician 50 Cent,” said Gindi.
“This year’s song “Century Love” is about the resilience of New York City and who
better to partner with than a true New Yorker, like 50 Cent, who was born in Queens
and rose to the top of the music world with hard work and dedication. We are so
thankful that he is able to help Tuesday’s Children’s cause.”
To celebrate their partnership, an in-store event will be held at the lower level of
the flagship store in New York City on Nov. 11th. The Queens spitter will be there
not only signing autographs but showing off his SMS Audio headphones and threads
from a clothing line called Frigo RevolutionWear that he is investing in.
Source: Allhiphop